Parachute Advansed Body Lotion: Making body the new face
Brand name: Parachute advansed body lotionProduct type: Body lotionCategory: Consumer productsSub-category: Cosmetics & ToiletriesURL:www.whatmakeslovetimeless.com
What was the strategic communications challenge?
"Beauty is what meets the eye."
The Indian idea of beauty has forever been defined by the face. And has stayed restricted to it as well.
This explains why the penetration of facial creams is as high as 75%, and Fair & Lovelyis the country's largest beauty brand. (Source: Household Panel Data, AC Nielsen Data 2010-11)...