Advertising process control: Making the creative process more effective
Dan Beltramo
Post 1: Get a Grip on your Advertising. Introducing Advertising Process Control.
Reliable genius is what you really want from your advertising. Why aren't you getting it? Probably because you don't take your advertising production process as seriously as you do many of the other processes in your company. Let me introduce you to the concept and practice of Advertising Process Control.
Whether you sell hamburgers, airline trips, checking accounts, or running shoes, producing your product or service reliably is crucial. And you likely have process control mechanisms and...