Mythbuster: Brain drain
Les Binet and Sarah Carter
Les Binet and Sarah Carter of DDB get a little bit angry about some of the nonsense they hear around them... like the idea that brairnstorming works
You may not have heard of Alex Osborn, one of the 1950s Mad Men. But you will almost certainly have taken part in something which he has bequeathed to the world of marketing and advertising. For it is Mr Osborn who is attributed with originating the business use of the term and technique of 'brainstorming'.
Frustrated by the way typical group decision-making processes, in his...