MSD: Univadis
Creator
The team
Fabrice Valay, Franck Mayet, Sandrine Veillet, Toby Beaumont, Nathan Sukkar, Nico Friis, Kayleigh Gregory, Russell Carter, Avani Bharwad.
Other contributor:
Kaliop Interactive Média – Build of website.
How did the campaign make a difference?
This was a strategic global eCRM programme to sign up, engage and maintain engagement with 2.1 million healthcare professionals in 40 countries. It drove 126 million business-to-business (B2B) engagements per year for MSD, the world's second largest pharmaceutical organisation.
What details of the strategy make this a winning entry?
Univadis is a comprehensive online medical portal for healthcare professionals (HCPs). MSD...