When CSR is in your DNA
Liz HarrisonThe Co-operative Group
WHAT IS CSR?
It does not matter what is considered to be Corporate Social Responsibility (CSR). What matters is what CSR is not.
The world of business has embraced a whole new language – 'business ethics', 'sustainability', 'socially responsible investment', 'ethical trading', 'stakeholder dialogue'. At first sight this appears so very different from the 70's, 80's and 90's where the prevailing thinking was summed up by Margaret Thatcher's favourite economist, Milton Freidman, in the much-quoted phrase: “The business of business is business”.
There have been some high profile examples...