Strategic NLP: Using meta-programs as strategic frameworks
Kate Hamilton Gravity Planning & Research
Susan Martle Smartle
This paper is an introduction to a body of thinking we have been evolving over the last 5 years or so. It is about ways of applying NLP Meta-Programs strategically in research to provide very potent and vivid frameworks for target audience insights.
Essentially, you could say NLP (Neuro-linguistic programming) describes the software of our brains. Many of you will be familiar with parts of the NLP toolkit - Meta-Programs seem to us a rather underused element of this currently.
There are...