Imagine creative workshops as a qualitative research tool
Martyn RichardsMartyn Richards Research
Chapter 1
The theme of storytelling is running through the research world at present: John Turner using it to engage decision-makers (Turner, 2012) and Martin Oxley using stories in quantitative research (Oxley, 2012) as examples. For myself, for several years I have been using a case study approach as an alternative to individual depth interviews, with several visits and locations over time, allowing individuals' stories to inform the client as much as my own interpretation. The key point of difference is that each individual is presented, with...