Do Put Your Daughter on the Stage Mrs Worthington
Sally Marsden, Leapfrog Research & Planning andRob Poynton, On Your Feet
THE CONTEXT A NEED FOR BRAND PERSONALITIES
Marketeers, Advertisers and Brand Managers are all facing the same challenges. We seek to differentiate our brands and imbue them with values which make them a preferred option on a consumers shopping list. This is becoming increasingly difficult as a result of a the pace of change.
Product parity and the speed by which technological change can be achieved make the need for compelling brand personalities...