Campaign details
Agency: SKIMCountry: UK
Synopsis
Patient centricity is transforming the healthcare market and pharmaceutical businesses
Patient centricity has become key to pharmaceutical reaching patients, delivering effective treatments and being commercially successful. Whereas previously a healthcare professional (HCP) was considered all-knowing and a patient merely listened, the availability of online sources are increasingly empowering patients to be in control of their own health; to be in the driver's seat in their own treatment journey. In turn they expect more information about the treatment options available and the ability to make an informed decision. And rightly so! After...