Oxfam OGB: Born to shop? Revaluating the importance of charity for charity shoppers
Jane ThurlowOxfam OGB
Summary
Traditionally charity shopping has been viewed as another form of charity support, but with charity shops proliferating, the competition for the charity shop pound has never been higher. With this research, we wanted to challenge the assumptions behind charity shopping , to understand how Oxfam could set itself apart in this crowded space.
On considering methodologies for the research, the challenge for Oxfam was the need to produce high quality, robust outputs with limited budgets. In this instance we used modelling techniques...