Campaign details
Brand: DixonsAgency: Trinity McQueenCountry: UK
Synopsis
Electrical Retailing: A Darwinian Struggle
Currys PC World (CPCW) and Carphone Warehouse (CPW) both face unique challenges as the only national electrical and multi-network telecoms specialists. Given the maelstrom of challenging macro-economic conditions, disruption from digital brands and the resultant shift towards online purchase & fulfillment, only businesses that provide genuine value for consumers will ultimately survive.
As such, DC continuing to thrive within the UK's retailing landscape has been far from guaranteed. It has contended with the challenge of bringing together two core brands CPCW and...