Summary
Broadcaster VOD is the beating heart of the growing connected TV world.
Yet, the advertising industry was still in the dark about BVOD as a media channel. Its role on the media plan was unclear. Advertisers and agencies were increasingly frustrated and were demanding answers.
"BVOD Almighty: Reach and Return" by Thinkbox – in collaboration with Channel 4, ITV, Sky – answered their questions.
A mixed-mode study featuring a wealth of research skillsets and techniques – ethnography, econometrics, machine learning – bringing together PwC, Gain Theory, EssenceMediaCom, Wavemaker, Mindshare, and Acacia Avenue to create the most comprehensive exploration of...