Yapi Kredi: Find The Hidden Vadaa

Yapi Kredi, a Turkish bank, used 360 video as part of a campaign to create brand awareness and increase market share in Turkey.

Campaign details

Brand: Yapı KrediRegion: EMEA

Objectives

Yapı Kredi is one of the top 3 Banks in Turkey's market, which also wants to be identified as the Digital Bank of Turkey. For that purpose, the brand puts many efforts into creating a better technological experience by focusing on innovation. Now it creates similar experiences for their potential customers, not only through bank branches but also via using new mobile media technologies to pursue their objective: to create brand awareness and increase market share.

Target audience

Secondary target audience included rest of the current Yapı Kredi customers who...

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