Campaign details
Brand: Wyeth GoldLead Agency: POKKTRegion: APAC
Strategy
Objective
S-26 Procal GOLD introduce progressive learning that encourage moms to stimulate their child's growth. The objective is to make progressive learning and its application relevant and integral to moms and children's daily learning process. Thus, S-26 Procal GOLD has a consumer promotion where users can get a Space Science Kit. We need to build awareness of the campaign by highlighting the uniqueness of the gimmick (Solar System Educational Tools aka Space Science Kit). At the end inviting Moms to get free the Solar System Educational...