Campaign details
Brand: Warner Bros.Lead agency: MediacomRegion: EMEA
Objective
Our objective was to have fans watch the trailer, to entice them to see the movie, and to ensure that attention was maintained while watching the video ad. The attention span of gamers is generally low because they often want to skip ads to get back to their games, meaning we needed a clever solution to the problem. We partnered with Gameloft and used their interactive video ad model for the first time in Turkey, which became an important benchmark for the channel, and transformed our...