Campaign details
Brand: Wall's CornettoAgency: MindshareRegion: APAC
Strategy
Objective
Tea or vernacularly known as 'Teh' has been an indelible part of Indonesian culture since times immemorial. Whilst the tea was introduced to Indonesia in the 1600s by the Dutch, it has moved a full spectrum in terms of its form, factor as well as glory in the way it exists today. One of the more recent upcoming trends which have been gaining grounds spectacularly has been the rise of 'Es Teh' or Ice-tea. Pertinently, in more recent times Ice-tea has become a playground for flavours,...