Campaign details
Brand: VodafoneAgency: CaratRegion: EMEA
Strategy
Objective
Turkey's most popular sport is football. It is also one of the types of sport where men are more prominent. We saw that our girls chose male footballers as their idols when they wanted to be footballers. We launched the #BenVarım (I'm In) campaign to raise awareness for women's football.
With this campaign, we announced that we are the sponsor of Beşiktaş women's football team so that more girls can realize their dreams by increasing the popularity of women's football, and thus, we showed our support for...