Campaign details
Brand: VLIVELead Agency: HAKUHODO & SAIGON ADVERTISING CO., LTDRegion: Vietnam
Strategy
Objective
Being the first global live broadcasting app that connects fans and idols through exclusive live-streaming video contents, just after 2 years since 2016, VLive has made a strong foothold in Vietnam with 22 million users. Fans, especially true fans, have found this platform a place where they can “meet’’ their idols in real time, “live’’ with the emotions of their idols through the live-streaming and interact with them through “heart shooting’’ function.
However, fans only active when their idols are online...