Campaign details
Brand: Visit AustinLead Agency: LatinWorks
Strategy
Objective
As the official destination marketing and sales organization for the City of Austin, Visit Austin's main, overarching goal of the location-based targeted campaign was to drive visits from key drive and fly markets. Other goals included re-engaging with audiences to continue gaining interest and excitement around visiting Austin, TX; highlighting Austin's innovative culture and community through its unique offerings only Austin can do; providing exclusive experiences for users that capture attentions beyond a click-through; and connect with users interested in planning a trip and guide them through the...