Unilever: uGive

Unilever, the consumer goods company, created a seamless mobile experience to encourage South African consumers to give back to causes that they care about.

Campaign details

Brand: UnileverAgency: LiquoriceRegion: EMEA

Objectives

The main objective was to drive mobile innovation for Unilever by creating a platform that allows consumers to give back to causes they care about, simply by liking, sharing or commenting on a Facebook post for Unilever brands Omo, Knorr, Lifebuoy, Domestos and Unilever's own social mission brand.

Target audience

South Africans with an interest in social issues, irrespective of age, gender and race.

Creative strategy

We needed to create thumb-stopping content in order to break through the clutter on Facebook. We did this with disruptive content that...

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