Unilever/Dove Canada: Dove Snapchat Hack

Dove, a skincare brand, raised awareness of its pledge to real beauty with its ‘Let Real Beauty Shine’ campaign in Canada by hijacking a Snapchat filter.

Campaign details

Brand: DoveLead agency: Mindshare CanadaRegion: North America

Objectives

The goal of the campaign was to reassert the brand's pledge to real women and beauty in a refreshing way in the brand's 60th year. The challenge for us and Dove Canada was how do bring awareness of Dove's commitment in a way that creates an emotional connection and drives talk-ability.

The mission was to ensure that Canadians engaged and interacted with the lens and understood the importance of real beauty – something each and everyone has.

Target audience

Dove has always stood for real...

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