Unilever: Beyond dreams

Magnum, an ice-cream brand, utilised cars in a Turkish TV campaign to promote its innovative products, Magnum Starchaser and Magnum Sunlover.

Campaign details

Brand: UnileverAgency: Mullenlowe IstanbulRegion: EMEA

Strategy

Objective

With our promotional campaign, we aimed to increase participation rates, increase Magnum sales and increase our market share.

Target Audience

Magnum car promotion. Magnum has an important place in the communication calendar. Turkey's most comprehensive promotion. Due to the economic conjuncture, it was challenging to increase participation in 2023 over the previous year. We aimed to increase participation over the previous year by developing our strategy around our innovative products, Magnum Starchaser and Magnum Sunlover. We progressed by integrating product concepts into our promotional film.

Creative...

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