Campaign details
Brand: UberLead agency: Moringa DigitalRegion: LATAM
Strategy
Objective
The main objective was to showcase Uber as an excellent option for daily transportation, starting a behavior change to stimulate part of the general public to stop using their private cars. Our goal was to prove that using the Uber app is advantageous for many people in their everyday life, not only financially but emotionally. In Brazil, the acquisition of a personal car is considered a milestone. And there's a societal culture that views using transportation services, such as Uber, as an expensive luxury. Therefore,...