Campaign details
Brand: Turkcell - BipLead agency: Arena MediaRegion: EMEA
Strategy
Objective
Bip is the new application of Turkcell, the leading GSM operator of Turkey, and provides a new-generation instant messaging, audio and video communication experience. Bip is a newcomer in the market, however, with its value in ease of use and due to the absence of any other telecommunication and OTT platform that provides a similar service in Turkey, Bip would have an effective position for making the life easier for its target audience. Unlike Whatsapp, which dominates the market in instant messaging and...