Trident: Trident fruit mix - "Mixed tastes better!"

Chewing gum brand Trident Fruit Mix introduced a new gum flavour to consumers in Mexico with the help of mobile mini-games.

Campaign details

Brand: MONDELEZ - TridentAgency: GAMELOFT ADVERTISING SOLUTIONSRegion: LATAM

Objectives

We develop games at Gameloft, but we also connect people and brands. In the case of Trident Fruit Mix's "Mixed tastes better", we showed how mobile games are a key element of engagement for brands that want to create emotional involvement among their target audience.

The strategic objective was to generate a branding and awareness campaign in Mexico where users had the opportunity to not only get to know Trident Fruit Mix and its new flavour, uva limon (lemon grape), but also to take...

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