Campaign details
Brand: TRESemmeLead Agency: MindshareRegion: Vietnam
Strategy
Objective
Detox or natural treatment is an emerging trend in health & beauty in recent times. When TRESemme launched a new product in the salon detox segment in Vietnam, the objective was simple – How to motivate consumers to try our new product.
Target Audience
E-commerce being one of the priority source for business growth, TRESemme decided to launch an e-commerce campaign with several exclusive packages.
Creative Strategy
However, in the last couple of years, e-Store and e-commerce platforms have flooded Vietnam market making the consumer journey...