Campaign details
Brand: Too Yumm!Lead Agency: Interactive Avenues - A Reprise Network CompanyRegion: APAC
Strategy
Objective
India's biggest cricketing tournament, the Indian Premier League (IPL) is the most consumed sports and entertainment league on TV and live-streaming platforms in the country. It's 12th edition in 2019 was poised to be the biggest in terms of viewership and footfalls for every match.
Too Yumm!, India's fastest growing FMCG brand, had already taken over online conversations by encouraging people to give up fried snacks. However, with India's top cricketer and team captain Virat Kohli as our brand...