Techcombank: The BIG CAT that brings you BIG LUCK

Techcombank introduced Mr. Dai Cat, gamifying its transaction banking app to disrupt the category, create a strong emotional connection and engagement with consumers in Vietnam, and recruit them with the highest loyalty.

Campaign details

Brand: TechcombankAgency: dentsu RedderRegion: APAC

Strategy

Objective

After 2 years of pandemic recession, cash flow is a crucial factor that all the banks have to gain against the others to recover.

Therefore, Techcombank loyalty is swimming within the big sea of sameness where most players bring up the same boring formula – big rewards.

This situation presents a challenge for the brand to disrupt the category and become the most appealing banking app creating the strongest emotional connection and engagement with consumers, to recruit them with the highest loyalty.

Target Audience

This campaign...

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