Tanishq: Always on performance campaign

Tanishq, an Indian jewellery brand, increased online sales and overall revenue by improving its search engine optimisation.

Campaign details

Brand: TanishqAgency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Campaign video

Strategy

Objective

Tanishq is one of the popular and largest jewellery brands in India present in 200+ cities with 330+ stores. They are known for their purity and design. Tanishq understands women's ever evolving love for jewellery across the globe.

Our Objective: To increase the revenue YoY by 2x and at the same time maintain the overall ROAS (Return on Ad Spend).

Our Challenge: Customers in-market usually prefer buying jewellery from retail stores resulting in offline conversions and hence our challenge...

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