Campaign details
Brand: Swift Foods PhilippinesLead Agency: NuWorks Interactive Labs, Inc.Region: APAC
Strategy
Objective
The objective was clear. Keep Swift in existence in an extraordinary time in human history — where businesses, markets, and economies were shutting down due to the lockdown and the pandemic.
The strategy was to create an e-commerce platform for Swift, in a race against time.
There was no room for a consumer adoption curve. To sustain business, the platform had to be instantly usable — it had to hit the market running. It had to present inventory in real-time. It...