Sunfeast Dark Fantasy: #ALotCanHappenInside

Sunfeast Dark Fantasy, a biscuit brand, used strong consumer insight to carry out a content-led digital campaign in India.

Campaign details

Brand: ITC Limited/ Sunfeast Dark FantasyLead Agency: WavemakerRegion: APAC

Strategy

Objective

This work is a prime example of how a strong consumer insight is translated to a great content-led digital campaign. The campaign described below leveraged on various digital platforms to effectively target the audience.

Target Audience

With the world going through unprecedented times and with lockdowns in place, the population in India was forced to go into a shell – physically, mentally & emotionally. For most of the population, all this was completely new and came with unprecedented challenges.

Ongoing consumer research...

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