SulAmérica: City Watch

Sulamérica, one of Brazil's biggest insurance companies, increased awareness of its car insurance business by partnering with a navigation app to provide road safety tips.

Campaign details

Brand: SulAméricaAgency: GreyRegion: LATAM

Objectives

SulAmérica is one of the biggest insurance companies, but the public did not recognize it as an auto insurance company. To overcome this challenge, the brand launched its own traffic radio station in 2007, which grew into a huge success. But, technology evolved and mobile apps became the main way to outsmart traffic. SulAmérica faced the challenge of keeping a relevant connection with its target again. As a solution, the brand joined Waze and chose a new mission: to keep streets safer. Instead of using 23 million impressions...

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