Campaign details
Brand: Sony Pictures / Men In BlackAdvertiser: MediaCom TurkeyCountry: Turkey
Strategy
Objective
One of the Sony Pictures' most successful franchise "Men In Black", returned to theaters after a long break with Men In Black: International. Our main objective was to create brand awareness to the epic return of "Men in Black" from an innovative approach, by adapting timeless elements of the franchise with daily trends. We have leveraged movie's assets such as the neutralizers. Our key performance indicators were video completion rate (VCR) and interaction rate (CTR of cookie neutralizing) to increase brand...