Campaign details
Brand: ShellLead agency: MOBGENRegion: EMEA
Objectives
The strategic value of the mobile channel for Shell Retail was identified as: driving a positive influence on the business bottom line by:
- Creating a new digital channel to engage customers with relevant offers, and treatments to drive behaviour change.
- Collecting more data from customers to facilitate improved strategic decision making.
For these reasons, Shell aspires to improve the relationship with their customers by creating a direct mobile channel to actively engage and provide relevant services on a global scale. These services enhance the driving experience and...