Campaign details
Brand: SensodyneLead Agency: Mindshare IndonesiaRegion: Indonesia
Strategy
Objective
Ramadan month is one of the biggest moment in Indonesia, when people gather with family, friends to celebrate the winning moment after fasting. Most of people consume desserts like kolak, ice cendol, es buah also hot food during breakfasting / iftar. Those kind of food trigger pain and twinge teeth for sensitive teeth user.
Sensodyne as a brand, wants to celebrate the moment with Indonesian people and help them from pain of sensitive teeth during iftar (breakfasting) with the communication "Sensodyne helps you to be...