Campaign details
Brand: Scottish LeaderAdvertiser: Digitas LiquoriceCountry: South Africa
Strategy
Objective
Scottish Leader, the famous whisky brand known for challenging perspectives to realise richer possibilities, launched a creative digital tool that recognises facial expressions when participants are presented with a range of provocative images. These photographs, captured in collaboration with the creative duo, I See A Different You, are meant as unusual visual interpretations and expressions of everyday themes including beauty, masculinity and love.
I See A Different You is a creative pop-culture collective from Soweto. Their 'movement' was born from a pure love for...