Campaign details
Brand: RexonaLead agency: UnileverRegion: EMEA
Objectives
Rexona has been selected as "Turkey's most loved deodorant brand" by the Lovemark Research of Turkey. When we heard the news we decided to thank Turkey, who host different cultures from north to south and east to west.
Target audience
People from all ages in Turkey who love to move, thus Rexona's target audience scale is from 18 to 50 years old from all around Turkey.
Creative strategy
We knew that Turkish people have many different local dialects. With this data, we found an idea that would...