Campaign details
Brand: Renault TurkeyLead Agency: Wavemaker TurkeyRegion: EMEA
Objective
Where almost every year a new player emerges, C sedan segment in Turkey is the one with the most sales among all passenger cars sold. 31.8% of total passenger car sales belong to the C segment. This segment is also very important for Renault, because Renault's Renault Megane Sedan, which has the highest sales figure with 29,381 units in 2018, is also one of the bestselling models in this segment with a rate of 19% in 2018.
In an effort to maintain successful sales figures,...