Campaign Details
Brand: Reebok FloatrideLead Agency: mCanvas Advertising Pvt. Ltd.Region: APAC
Strategy
Objective
Reebok launched a new range of sports shoes called Floatride for men and women.
Target Audience
The objective was to reach the niche target audience who would be interested in these high-end but effective sports shoes in India. These shoes were the most expensive Reebok had ever launched. Hence it was a challenge to advertise these shoes to the public and have them like and buy it, targeting the right audience.
Creative Strategy
The ad was served on premium sites. As a...