Campaign details
Brand: Raymond Fabrics & ApparelAgency: Madison MediaRegion: APAC
Strategy
Objective
To reach a 2.5Cr+ audience available in the digital universe on Mobile & capitalize on them by helping the audiences donate their clothes with over 3 Lac garment donations.
To drive 1.5 Lac footfalls to Raymond Stores.
Generate business of 20 Crores.
Target Audience
Geographics: Pan India (Tier 1, 2 & 3 Cities)
Demographics: Male, Female, 25–54
Psychographics: Apparel Enthusiasts, Socially Responsible Brands
Creative Strategy
In order to generate high Reach, Frequency, and Impact, we used a short film of 30 secs, 20...