Campaign details
Brand: PT XL Axiata tbkLead Agency: Mindshare IndonesiaRegion: Indonesia
Strategy
Objective
To create consideration for choosing XL Axiata as the Telco network that provides the coverage & functionality throughout Indonesia, that goes beyond daily promotional activity.
In the hustling and bustling typical of daily Telco marketing & promotion activity, the Holy Month of Ramadhan provide an opportunity for XL Axiata to re-connect back to the end-consumer people in more meaningful way. Campaign #BecomeBetter was launched as a reminder and inspiration for XL Axiata' consumer to re-connect back with their old friends or colleagues....