Campaign details
Brand: PT KapanLagi YouniverseLead agency: PT Kapanlagi YouniverserCountry: Indonesia
Strategy
Objective
LIDA (liga Dangdut) is the biggest talent hunt on TV (dangdut category) held by PT Indosiar Visual Mandiri. This campaign Objective is to drive high awareness and get more participant thru digital (provided by KLY). Previously it was ran only with TV promotion and massive on ground activities, and it's demand high cost. The challenge is short cut the process and deliver the high impact thru digital.
Target Audience
Most of them is mid-low market audience. sub urban (second city). Passive digital...