Campaign details
Brand: Provincial Electricity AuthorityAgency: MojitoRegion: APAC
Strategy
Objective
The Provincial Electricity Authority (PEA) is a government enterprise under the Thai Ministry of Interior. PEA focuses on providing efficient and reliable electricity and related services for the development and sustainability of the Thai economy and society.
Rainy seasons in Thailand are often accompanied by rainstorms and thunderstorms which can lead to issues concerning the safety of electricity usage. In order to make the theme of safety and the economical use of electricity an interesting topic, PEA turned to TikTok as a platform that communicates...