Campaign details
Brand: Pocari SweatLead Agency: m/SixRegion: APAC
Strategy
Objective
Annually, Pocari Sweat is committed to supporting doctors, hospitals, as well as educating its audience to be more aware about the symptoms and the prevention of Demam Berdarah Dengue (DBD) in Indonesia, so they know the risks of fever. Fever causes the loss of body fluids and if left unchecked, can lead to dehydration.
However, during the pandemic that started in 2020, people's attention has become cluttered with the virus, where the news was all covered about it more than the dengue. As Covid-19 spiked...