Campaign details
Brand: Mars International India Pvt. Ltd/PedigreeLead agency: Hungama Digital ServicesRegion: APAC
Objectives
Many pet parents find it difficult to gauge if their pet is overweight as mere kilos are not an accurate measure given each breed and specific life-stage. Obesity affects 4 in 10 dogs in India and carries with it a myriad of problems ranging from minor to life threatening. Pedigree in conjunction with WALTHAM, the world's leading authority on pet care and nutrition, created a proprietary guide that helps pet parents physically check for signs of excess weight. The same was...