Campaign details
Brand: NextLead Agency: R/GA Sao PauloRegion: LATAM
Strategy
Objective
Next, as a recently launched bank, had the opportunity to use great sponsorship at the Lollapalooza Brazil - usually associated with brand awareness - to drive account openings as well. The challenge was to use Lolla's asset to bring as many young people as possible to the bank.
Target Audience
Bank: you need one. But you might not love it. It's that important, but the high potential group of digital natives - that already accounts for 30% of the economically active population in Brazil...