Campaign details
Brand: Nan Optipro Kid RTDLead Agency: Bates CHI & PartnersRegion: APAC
Strategy
Objective
In Vietnam, relatively low birth rates mean that the Baby Milk Formula Category is not just highly involved but also highly competitive with numerous milk brands fighting over stagnating baby numbers. In addition, given the improving financial health of the country, there is a trend towards premiumization, meaning that today's modern Vietnamese mothers are constantly looking for the best milk to aid their baby's development. Therefore, mothers expect and are drawn to the latest in nutrition technology, creating a need...