Campaign Details
Brand: MatchKitLead Agency: PR MachineRegion: EMEA
Strategy
Objective
- Raise money for the Olympic medalists based on the Rio precedent R500,000 for a gold medal, R200,000 for a silver, and R150,000 for a WR.
- Exert pressure on SASCOC and the sports ministry to deliver on this precedent.
Target Audience
South African sports fans with any form of disposable income. Male, corporate skew.
Creative Strategy
Please see the video below.
SASCOC confirmed on Women's day that our two Olympic medalists wouldn't be receiving medal bonuses. MatchKit co-founder Mike Sharman challenged this via a tweet. We...