Mastercard: A Priceless Journey

Financial services corporation MasterCard used Facebook Canvas and carousel ads to generate awareness and consideration for Priceless Cities, an exclusive travel benefits platform, and to inspire cardholders in Brazil and Mexico to travel to New York.

Campaign details

Brand: MastercardAgency: UMRegion: LATAM

Objectives

Priceless Cities is an exclusive travel benefits platform that MasterCard has for its cardholders. This platform highlights the most important tourist destinations in the world, and the "Priceless" benefits that each cardholder can enjoy in them. Our challenge was to generate massive awareness for the platform during the time with the greatest number of campaigns during the year: Between Christmas and New Year's Eve.

In a recent study of the Travel category conducted by Facebook, 53% of travelers indicated that they take inspiration for travel from what they...

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