Campaign Details
Brand: L'Oreal TurkeyAgency: OMD TurkeyRegion: EMEA
Strategy
Objective
The world has been taken over by the phenomenon of #TiktokMadeMeBuyIt" (TMMBI). This hashtag refers to the concept of "being influenced by TikTok in order to purchase a product or service". As people all over the world continues to share thousands of posts every day on this trend, TikTok has become the pre-shopping discovery destination for consumers. Thanks to our vision of becoming world's #1 techno-beauty company, we aimed to mobilize this trend in beauty and turned this movement into an e-commerce event on Trendyol...